It seems like no brand wants to be left behind by the non-fungible token (NFT) bandwagon, not even the fashion giant Gap. According to the clothing brand’s announcement Wednesday, it is partnering with InterPop to launch its first NFT collection on the Tezos blockchain.
Gap Launch NFT Collection
The San Francisco-based retailer said in the announcement that it will offer customers a gambling digital experience. However, customers may not start buying the limited edition hoodies until January 13 when the sale will go into effect.
According to the announcement, the company has partnered with acclaimed Frank Ape artist Brandon Sines to design an NFT collection that will be built on Tezos.
Meanwhile, interested customers can purchase these pieces for around 2 XTZ each (about $8.68 at press time), through the Gap NFT website until January 15. company press release, there will be more Gap NFT reductions. January.
Put it on a Notch
What’s interesting is that the brand is set to give its customers a more digital experience by simplifying it. This will be achieved by allowing participating users to collect Gap Jacket NFTs that are randomly scattered at different levels. Meanwhile, users can not only collect Brandon Sines digital artworks, but they can also collect Gap x Frank Ape by Sines hoodies.
While talking about the new development, Gap product manager Chris Goble said:
“The gap has always been at the intersection of music, art and culture, so we are excited about this opportunity to grow in the digital space with artists like Brandon Sines.”
Fashion brands and gambling NFTs may soon become inseparable
Gap’s foray into the world of NFTs isn’t a surprise, though.
Recall that high fashion brand Burberry also launched its NFT collection in partnership with Mythical Games in August 2021.
Italian fashion outfit Dolce & Gabbana soon followed in Burberry’s footsteps, partnering with Polygon-based UNXD to launch its own NFT collection. That collection later grossed D&G nearly $5.65 million.
From all indications, Gap seems to be doing everything it can to appeal to the younger generation. The brand also recently signed rapper Kanye West to launch the “Yeezy Gap” clothing line.