The luxury car brand, Automobili Lamborghini, has become the latest company to join the non-fungible token (NFT) group. Lamborghini has announced the NFT collection consisting of five exclusive digital artworks accessible through the ownership of special physical keys.
Lamborghini’s NFT collection is one with ‘an incredible journey.’
According to a press release from Automobili Lamborghini, an Italian luxury car manufacturer, the company is releasing the NFT collection with a special story. The collection includes five exclusive pieces of space-themed digital art created by an undisclosed artist. The collection can be accessed by owning one of five special ‘Space Keys’ created by the same artist.
The special thing about Physical Space Keys is that they are made from materials that have been to actual space. The Space Key is made from carbon fiber samples that Lamborghini sent to the International Space Station (ISS) in 2019 as part of a joint research effort.
We love to get out of our comfort zone and explore new spaces. We are pleased to announce the Automobili Lamborghini Space Key. A piece of space-themed art, consisting of five units created by a secret artist using carbon fiber materials that we sent to the ISS in 2019, they said.
Details on the artist’s identity and collection auction date will be announced soon. It adds that the collection was made in partnership with NFT PRO, an enterprise NFT solution that has worked with football clubs such as Adidas, Sotheby’s and Juventus in bringing NFT integration. theirs to the market.
The NFT market continues to penetrate throughout the top traditional players
NFTs are all the latest marketing gimmicks among brands. Last year, brands that cut the food industry (Taco Bell, McDonald’s, Campbell’s), fashion brands (Louis Vuitton, Dolce & Gabbana, Nike, Gucci), sports teams and athletes (NFL, Juventus, Lionel Messi, Kobe Bryant), as well as when technology companies (Atari) release NFT collections. In 2022, Samsung also announced the integration of NFT in its smart TVs.
Several others including Adidas and Visa have spent hundreds of thousands of dollars buying NFT pieces as an alternative investment strategy. Many of these brands are bullish on the NFT as they see it as the new gateway to the digital economy being built into the Web 3 or the metaverse.
The broader NFT market also saw massive adoption. This January, OpenSea, the largest NFT market, surpassed the previous all-time high of $3.42 billion set in August 2021 to establish a new all-time high to set. an all-time high of over $3.5 billion in Ether trading volume, as per data from Dune Analytics. OpenSea also saw its daily trading volume hit an all-time high of $261 million on Sunday and has maintained above $200 million for much of January.