The blockchain gaming sector is very popular right now, with a market capitalization of $23.6 billion and a 24-hour trading volume of $4 billion (According to CoinGecko), leading to an increasing number of new games appearing as well. many, and this is where Enjin leads with 11% of the total market share.
To stay on top, one of Enjin’s main goals is to leverage NFT technology and decentralized infrastructure in the Enjinstarter launch pad. Enjin has partnered with Ludena Protocol, the largest Play-to-earn social gaming platform in Korea, to drive NFT adoption through the Efinity platform. This partnership will focus on blockchain integration, monetization, and specialized marketing strategies.
It is important to mention that Ludena allows its 3 million users to earn tokens and rewards through the GameTalkTalk social platform, with over 200 industry partners.
Kenneth Lee (COO of Ludena Protocol) stated that:
We chose Enjin because of its powerful, eco-friendly technology stack, and Efinity will connect all of our P2E games starting with our first release, February 2022.
According to the announcement, Asia now accounts for half of the world’s 3 billion gamers, and the relationship is part of a broader initiative to introduce new technology to Asia.
Ludena will have direct access to Enjin’s platform and Web 3 technology. Enjin’s platform is used by more than 70 game and application developers and NFT projects. Therefore, Enjin’s Adopter Program aims to bring eco-friendly NFTs into GameTalkTalk for major markets like Asia.
One of the benefits of this partnership is that Ludena will support Enjin’s Polkadot (aka Efinity) parachain, a decentralized scalable, cross-chain NFT network. Rene Stefancic (Enjin Partner Team Leader) said:
Working with Ludena Protocol will enrich Enjin’s vibrant ecosystem. Bringing companies like KillBox and Chains to blockchain-powered game mechanics.
November 4th Enjin announced the $100 million Efinity Metaverse Fund. The platform prepares to compete in Polkadot’s fourth parachain position auction.
Ludena plans to roll out staking incentives for its native LDN token, although a specific time has not been determined. Additionally, in October, Ludena partnered with the IOST network to further accelerate the NFT and P2E sectors of its ecosystem.
Source: Martin Young – Altcoinbuzz.